Calibrate

Losing weight is not only hard, it can be complicated. Traditional dieting usually leads to frustration, a rollercoaster ride of weight loss and gain, and eventually, a sense of failure. The real problem is not that people are not trying hard enough, but that science is working against them. Calibrate is a metabolic health company on a mission to change the way the world treats weight, and to help put people back in control of their health. Our job was to educate the audience on a completely new (and complex) approach to weight loss - the metabolic reset. We needed to educate, but not intimidate. The story is about science, but really it’s about encouraging, empowering and assuring our audience that success is possible .
(And…with very limited production budget).