ChristianMingle.com

ChristianMingle.com is a dating site for Christian singles. Research showed that the people using the platform were much more evangelical than casual about their faith, and were looking for someone who shared those values. ChristianMingle needed to differentiate itself from other dating websites that filtered results through a faith “check box.” They needed to communicate to potential consumers that they understood what they were looking for in a partner, and in life, and were committed to helping them find it.