23andMe

Before 23andMe had the brand awareness it does today, they were a technology company looking to explain their service to a consumer that had no idea what at-home DNA testing was. Originally created to provide genetic insights into your health, 23andMe was going through a long process of FDA approval for many of these reports and needed to lean into other areas such as ancestry and heredity. To help the consumer understand the relevance of this kind of testing, we needed to communicate that with this kit you could find out more about yourself - what made you, you.

And spoofing is the sincerest form of flattery, right? https://www.youtube.com/watch?v=l8uvAn6Mk-s