Texture App

Texture was a single app that provided access to over 200 magazine titles. Several of the largest magazine publishers started Texture as a way to reach a new magazine reading audience without poaching from their current print subscribers. This creative needed to solve a couple challenges. One, communicate the immersive and wondrous experience of reading a magazine through the app, while at the same time showing respect and reverence for the original print versions. Two, the creative needed to be extremely modular. Magazines are inherently up-to-date and we needed to be able to easily and quickly update the creative with new titles. Within a year of this creative launching, Texture sold to Apple and became Apple News+.