Redfin

Redfin had significant awareness when it came to buying a home, but almost none for the flip side – using a Redfin agent to sell your home. They needed creative that would illustrate the differentiating benefits of using Redfin as a sales agent, while also showing the emotional and personal side of the experience. We interviewed real Redfin customers to bring that experience to life in a truly authentic way. No script needed.